LULU GUINNESS 

 BRAND IDENTITY 'LOVE' 

In conjunction with the AW18 Lookbook, we saw a few wonderful opportunities to add in some animation to the campaign photography. Entitled 'Love' proved to be the most difficult to create out of the 4. Albeit subtle the complexity of the hand and wrist movements proved quite a challenge to get correct. I think the end result works very well.

Client: Lulu Guinness

Animation Direction: Dennis Smith