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CHANNEL 5
BOXING PRESS ADVERT
CHANNEL 5
5Pride BRANDING
CHANNEL 5
5Pride BRANDING
CHANNEL 5
5Pride BRANDING
CHANNEL 5
5Pride BRANDING

LULU GUINNESS
BRAND IDENTITY 'LOVE'
In conjunction with the AW18 Lookbook, we saw a few wonderful opportunities to add in some animation to the campaign photography. Entitled 'Love' proved to be the most difficult to create out of the 4. Albeit subtle the complexity of the hand and wrist movements proved quite a challenge to get correct. I think the end result works very well.
Client: Lulu Guinness
Animation Direction: Dennis Smith
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