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 LULU GUINNESS 

 BRAND IDENTITY 'SS18 LOOKBOOK'

Selected for design direction for the new SS18 Lulu Guinness collection lookbook. Working closely with Lulu from the beginning her art direction for the shoot allowed me to further the creative into the Immersive typography and colour theory across the launch.

 

Client: Lulu Guinness

Design & Graphic Direction: Dennis Smith

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